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Calling all Sussex Cyclists

Renewable World at Brighton's i360

A Sussex charity that transforms lives in some of the world’s poorest areas is urging Sussex cyclists to sign up to its annual fundraiser Earth Wind & Tyre. Renewable World, based in Edward Street in Brighton, tackles poverty through renewable energy. CEO Phil Brown told 100 guests at Brighton’s i360 that he has been “blown away by the passion and quality of his team’ working across the world”.

The charity has set an ambitious target to change the lives of 100,000 people worldwide by 2030. And it is hoping its big fundraiser to be held in June will raise thousands of pounds to help with its work. It has been running since 2015 and has raised £430,000 for the charity, which is hoping for a record number of entrants this year.

Renewable World at Brighton's i360

Mr Brown said: “Earth Wind & Tyre is a fantastic event and we are incredibly grateful to all the cyclists who take part and our sponsors. It’s a 108-mile circular cycle that can be done in person, or it can be done virtually as well, so it is fully inclusive and open to everyone. The entrants will be using the energy in their legs, lungs and hearts to pedal the 108 miles and transform lives through the power of renewables. Access to affordable and reliable energy services is critical in empowering people in very poor areas to lift themselves out of poverty. This energy helps to keep homes smoke-free, raise people’s income, create time for education, and improve health. Access to clean energy literally can change lives.”

The cycle challenge celebrates renewable energy and the power it holds to make a difference to communities. The event itself takes place on Saturday June 11 in Durham, including beautiful scenery and countryside. The route passes five onshore wind farms.  But cyclists in Brighton, Sussex or indeed anywhere, can sign up to the virtual challenge. You can complete the 108 miles at any time and any speed throughout the month of June.

Renewable World at Brighton's i360

Fundraising and Events Manager Emily Jesshope said at Thursday’s i360 launch: “We are a Brighton charity and we are very keen to attract people to take part from throughout Sussex. The Virtual Challenge is very flexible. The route can be completed in bite-sized chunks so you can adapt to your own cycling ability. We also have a distance tracking facility to log the number of miles, allowing your sponsors to follow your progress. There is also a corporate package for companies, and we would love to hear from any who want to take part. It’s great fun, raising money for a hugely important cause, and your fundraising will have a great impact on poor communities.”

The launch also saw a first for Brighton’s iconic i360 as Neil Laughton and Mark Newman rode Penny Farthings around the pod. Neil set three Guinness World Records for riding a Penny Farthing without using his hands – 23 mins, 23 secs; Furthest distance in an hour – 26.0 km and Fastest average speed over 100m – 29.6 kph.

Mark is a tour guide at the Penny Farthing Club.

If you’re a Sussex cyclist or even a “would-be” cyclist, and would like to take part, visit: Earth Wind & Tyre 2022 

All images from Graham Franks photography


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